Supercharging sales with digital tools in a traditional industry
How Velar Clean Space went from inefficient manual prospecting to a 4.2× increase in sales meetings, 14+ signed clients, and 132% revenue growth in 12 months.
What was in the way.
Velar Clean Space aimed to grow its presence in Warsaw and Cracow, but faced three key obstacles: a lack of consistent, high-quality leads, difficulty reaching actual decision-makers, and inefficient prospecting methods that consumed time without producing results.
- No regular flow of qualified leads, limiting their ability to schedule meetings and close contracts
- Difficulty reaching Property and Facility managers, office coordinators — the actual buyers
- Inefficient prospecting — time-consuming manual searches and emails to generic inboxes
- Limited brand recognition outside their existing network
How we ran the play.
- Phase 101
Market analysis & segmentation
We built a high-quality database of commercial real estate, including office buildings and hotels — both existing and under development. Special emphasis on properties in planning or construction, where early conversations with developers, investment firms, and construction companies led to Velar's most valuable contracts.
- Phase 202
Decision-maker identification
We pinpointed the right people, those directly responsible for choosing cleaning service providers. Special attention was paid to newly appointed managers, often more open to change and exploring new partnerships.
- Phase 303
Tailored messaging
We crafted concise, compelling messages with clear value propositions, social proof, and relevant case studies. Multiple content versions and sequences were tested and optimised in real time to maximise engagement and reply rates.
- Phase 404
Sales process support
We synced our efforts with Velar's CRM. Status updates, reminders, and follow-ups were handled by us, freeing the sales team to focus exclusively on conversations and closing deals.
Receipts, with numbers.
Across all sequences over the 6+ month engagement.
From 2 meetings/month baseline to 9 meetings/month average.
Delivered in the first 6 months, with more in active progress.
Revenue growth attributable to the outbound motion in the first year.
Within just a few weeks, conversations with decision-makers increased 4×. Many prospects who initially requested a quote returned 6–12 months later, ready to sign — building a sales pipeline not just for now, but for the quarters ahead.
“Thanks to Scaling Labs, we have a reliable stream of qualified leads.”
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30 minutes. No pitch. We map where you are and what's actually possible.