5 Meetings in 2 Weeks – A Quick Test of the Foreign Market
5 Meetings in 2 Weeks – A Quick Test of the Foreign Market
5 Meetings in 2 Weeks – A Quick Test of the Foreign Market
Challenge
Duration of the campaign
14 days
Industry
Hospitality
Services
Guest Experience Solutions
Tools
Our hospitality client, with whom we already run campaigns in Poland, saw an opportunity for growth in foreign markets and wanted to quickly verify the interest in their offer in a neighboring country. As part of the cooperation, we took over the entire process – from identifying key decision-makers, to preparing tailored messaging, and directly reaching out to potential business partners. This allowed the client to secure the first meetings within a short timeframe and realistically assess the potential for expansion.
48
Reply rate
24.7%
opportunities identified
17.8
The average number of leads with purchasing potential per month
Challenge
Preparation time
14 days
Industry
Hospitality
Services
Guest Experience Solutions
Tools
Our hospitality client, with whom we already run campaigns in Poland, saw an opportunity for growth in foreign markets and wanted to quickly verify the interest in their offer in a neighboring country. As part of the cooperation, we took over the entire process – from identifying key decision-makers, to preparing tailored messaging, and directly reaching out to potential business partners. This allowed the client to secure the first meetings within a short timeframe and realistically assess the potential for expansion.
12
Reply rate
24.7%
opportunities identified
17.8
The average number of leads with purchasing potential per month
Challenge
Duration of the campaign
14 days
Industry
Healthcare
Services
Guest Experience Solutions
Tools Used
Our hospitality client, with whom we already run campaigns in Poland, saw an opportunity for growth in foreign markets and wanted to quickly verify the interest in their offer in a neighboring country. As part of the cooperation, we took over the entire process – from identifying key decision-makers, to preparing tailored messaging, and directly reaching out to potential business partners. This allowed the client to secure the first meetings within a short timeframe and realistically assess the potential for expansion.
48+
Reply rate
24.7%
opportunities identified
17.8
booked meetings
Our Approach – Rapid Verification of a Foreign Market
The goal of the project was to verify the real interest in our hospitality client’s offer in a neighboring country. We focused on precise prospecting activities to quickly reach the right decision-makers and secure the first conversations.
1) Sources and Targeting
Using tools such as Apollo, ZoomInfo, and other databases and industry resources, we built a list of potential hospitality venues. We then identified the decision-makers responsible for services relevant to our client, ensuring the communication was directed straight to them.
2) Localization and Tone of Communication
A key element was adapting the messaging to the local language and business norms. We used LLMs along with additional verification to ensure the communication was natural and professional.
Unlike in SaaS or IT campaigns, where short and sales-driven messages perform best, in hospitality we found that more elaborate, formal, and relationship-oriented communication proved to be the most effective.
Results
Within the first two weeks, we generated 9 qualified prospects, which resulted in 5 booked meetings.
The outcome allowed the client to realistically assess the potential of the new market and plan further expansion steps.
The graphic below shows the campaign statistics.
Our Approach – Rapid Verification of a Foreign Market
The goal of the project was to verify the real interest in our hospitality client’s offer in a neighboring country. We focused on precise prospecting activities to quickly reach the right decision-makers and secure the first conversations.
1) Sources and Targeting
Using tools such as Apollo, ZoomInfo, and other databases and industry resources, we built a list of potential hospitality venues. We then identified the decision-makers responsible for services relevant to our client, ensuring the communication was directed straight to them.
2) Localization and Tone of Communication
A key element was adapting the messaging to the local language and business norms. We used LLMs along with additional verification to ensure the communication was natural and professional.
Unlike in SaaS or IT campaigns, where short and sales-driven messages perform best, in hospitality we found that more elaborate, formal, and relationship-oriented communication proved to be the most effective.
Results
Within the first two weeks, we generated 9 qualified prospects, which resulted in 5 booked meetings.
The outcome allowed the client to realistically assess the potential of the new market and plan further expansion steps.
The graphic below shows the campaign statistics.
Our Approach – Rapid Verification of a Foreign Market
The goal of the project was to verify the real interest in our hospitality client’s offer in a neighboring country. We focused on precise prospecting activities to quickly reach the right decision-makers and secure the first conversations.
1) Sources and Targeting
Using tools such as Apollo, ZoomInfo, and other databases and industry resources, we built a list of potential hospitality venues. We then identified the decision-makers responsible for services relevant to our client, ensuring the communication was directed straight to them.
2) Localization and Tone of Communication
A key element was adapting the messaging to the local language and business norms. We used LLMs along with additional verification to ensure the communication was natural and professional.
Unlike in SaaS or IT campaigns, where short and sales-driven messages perform best, in hospitality we found that more elaborate, formal, and relationship-oriented communication proved to be the most effective.
Results
Within the first two weeks, we generated 9 qualified prospects, which resulted in 5 booked meetings.
The outcome allowed the client to realistically assess the potential of the new market and plan further expansion steps.
The graphic below shows the campaign statistics.
