About us
Scaling Labs is a B2B lead generation agency. We find the companies that need your offer, reach the people who make the decisions there and hand interested prospects over to your sales team.
- Company
- Business Scaling Solutions, tax ID (NIP) 9223060966
- Office
- Grochowska 217/15, 04-077 Warsaw
- Founder
- Albert Zuszman
- Channels
- email, LinkedIn and phone
- Scale
- over 120,000 messages a month across 11 markets
- Billing
- pay-per-lead, pay-per-meeting or a fixed monthly retainer with the number of leads in the contract
What Scaling Labs does
Scaling Labs is a sales development agency for B2B companies. We specialize in outbound sales prospecting - we map your entire market, identify the decision-makers at companies that can buy your offer, find their contact details and reach out by email, LinkedIn and phone. Interested prospects go to your sales team.
We send over 120,000 messages a month for clients from Europe and the US, from our own infrastructure and with our own software that monitors the deliverability of every mailbox and domain.
We bill for results - pay-per-lead for leads confirmed by your sales team, or pay-per-meeting for meetings that took place. Prospecting is all we do. We do not run ads, SEO or websites.
B2B companies
Companies that sell to other businesses and want a steady flow of conversations with new customers, for example a software provider for medical facilities or a commercial cleaning company.
Companies and funds entering a new market
Companies looking for customers or acquisition targets in a market they are entering. For a Nordic private equity fund we spoke with owners of Polish companies in their own language.
Teams expanding abroad
Sales teams looking for customers in German-speaking countries and across the EU. We have run campaigns in the Czech Republic, Germany and Slovakia, among other markets.
Albert Zuszman, founder of Scaling Labs
“I started Scaling Labs because I've always been driven by impact. Designing and building sales channels, and seeing them translate into revenue and long-term client growth, is what I find most rewarding.”
Albert runs the first call with every new client. You book the time directly in his calendar.
Expertise - AI in marketing and sales, building outbound systems that drive sales.
Speaking - “AI in outbound sales - what works, what's hype”, Mindstone Warsaw AI Meetup, March 2026.
Publications - guides on the Scaling Labs blog, posts on LinkedIn and X, and videos on YouTube.
The full profile, talks and the campaigns Albert has run end to end.
A small team with its own tools
We're a small team of GTM experts and AI engineers. We're passionate about sales, automation and building outbound systems that deliver long-term, predictable growth.
We practice what we preach. In the AI era we grow through more capable agentic workflows and systems rather than more headcount.
People
Sales and go-to-market experts plus AI engineers who build our campaign tools. Every campaign is run by a dedicated account manager.
Our own software
We send from our own infrastructure. Our software monitors the deliverability of every mailbox and every domain, and we verify every address before sending.
The language of each market
We reach companies across Europe in the recipient's language. In selected countries we work with local partners who write and hold conversations in the local language, including in cold calling campaigns.
Four principles that apply to every campaign
Every campaign starts with a call where we agree on which companies and people to reach. Then we spend 2-3 weeks preparing the list, the sending mailboxes and the copy. Only then do we start reaching out to your future customers.
You pay for results
With pay-per-lead or pay-per-meeting billing you pay only for confirmed leads or meetings held. In the retainer model the number of leads is written into the contract and we keep working until we reach it.
A lead counts once you confirm it
Your sales team decides whether a lead counts. With pay-per-lead billing you pay only for the leads they confirm.
Nothing goes out without your approval
You approve the company list and the copy before anything is sent on your behalf.
Respect for the recipient
After a sequence we take a 45-60 day break, and people who decline go on our exclusion list. Our outreach process is reviewed with a law firm.
The lead definition, CRM handover, weekly report and billing models are described on a separate page.
Client results - campaigns we ran end to end
In these projects we ran the whole process, from choosing the companies to handing the conversations over to the client. The numbers come from published case studies.
Scaling Labs teamWhat our clients say
„I started this engagement assuming cold email in Czechia simply doesn't work. Scaling Labs tailored the communication to the local culture and built safety into the process - I could finally trust this channel. Their proactivity - new ideas that genuinely translated into conversations with companies that impressed me.”
Case studyMagdalena KlimekInternational Marketing Manager, SmartLunch„Scaling Labs conducted a precise market analysis for us and arranged meetings with the largest retail chains in Poland. Albert has a great understanding of our needs and always looks for the best solution - exactly the kind of partnership we were looking for.”
Case studyMarcin AugustyniakHead of Enterprise Department, Cellnex Poland„Scaling Labs handles our entire prospecting process from strategy to execution. Their dedication, flexibility, and ability to adapt to our needs make them feel like an extension of our own team.”
Case studyDawid ŚlusarczykCEO, iLumio„Scaling Labs has brought in new clients and taken full ownership of our outbound strategy. The campaigns are delivering strong results and noticeably increasing our visibility within key target groups.”
Case studyPrzemysław ParolCEO, Velar Group„The legal and tax industry is demanding, but Scaling Labs has been fully committed from day one. They support us with meeting scheduling, proactively suggest new approaches, and consistently show initiative, which has earned our trust and respect.”
Radosław GrabośPresident of the Board, Financero
What we write about on the blog
On the blog we share what works in the campaigns we run for clients - deliverability, managing mailboxes at scale, building company lists and M&A outreach.
- DeliverabilityManaging cold email at scale - the mailbox monitoring system I built with Claude CodeCzytaj
- Choosing an agencyWhat to ask an outreach agency before hiring it - a 10-question checklistCzytaj
- M&AHow to find acquisition targets - a practical data guide for PE fundsCzytaj
Who do we reach?
We work wherever the addressable market is large, from about 5,000 companies that can buy your offer. These are the areas where we have delivered the most projects.
Medical facilities
Clinics, outpatient centers and private practices - we reach the decision-makers at every facility in the market.
Manufacturing and logistics companies
Production plants, warehouses and logistics companies - from the owner to the plant manager.
Local businesses
Restaurants, salons, shops, workshops and service companies that sell to customers in their area.
Questions about Scaling Labs
How we can help
- B2B lead generationThe whole process in one service - the company list, email, LinkedIn and phone, leads in your CRM.
- Cold emailEmail campaigns from separate mailboxes, with deliverability under control.
- Cold callingCalls directly to decision-makers.
- LinkedIn lead generationReaching decision-makers where they are active.
- M&A outreachFor funds and acquirers - conversations with business owners.
Get to know us better
Let's talk about your future clients.
30 minutes, no strings attached. Tell us about your offer and who you want to reach. We check how many companies and decision-makers match your customer profile and suggest the channels and a billing model.
Prefer to write?
A new playbook every two weeks - how to book more meetings from prospecting
Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.
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