Scaling Labs is a B2B lead generation agency. We run the whole process for you - mapping your market, building the list, finding the signals, reaching out by email, LinkedIn and phone, and handing over sales-ready leads to your CRM.
Outbound, also called sales prospecting, is proactive sales work. Its goal is a first conversation with decision-makers at companies that could become your customers. We reach decision-makers on three channels - email, phone and LinkedIn - and keep following up until they show interest. We do not run other marketing activities such as ads, forms, Google Ads, SEO or websites.
Outbound lead generation does not fit every company. Because our billing is tied to leads, on the first call we tell you upfront whether outbound can deliver a return for your company. It depends on four things.
Book a free analysis. After the call we send you specifics on your market - the number of companies and decision-makers, an estimate of the possible return and what results you can expect.
We run the campaign from the company list and the sending infrastructure to the conversation with decision-makers. You receive leads your team can work on.
We buy separate domains and mailboxes for the campaign. This keeps deliverability high, protects your main domain and lets us work at scale.
We collect data on headcount, revenue, markets, products, services and offices. Then the decision-makers and their contact details - name, LinkedIn profile, email and mobile number. Every address is verified before sending. The list is built for each campaign and never reused between clients.
We design the sequence - when outreach starts by email, when we message on LinkedIn from the profiles of people at your company and when we call. Email is the main channel, LinkedIn and phone are added for priority contacts.
At launch we run at least five copy tests per segment and scale the best performers. Every email in the sequence has at least four variants and a full signature.
We track signals such as new offices, new products, changes in decision-making roles, open job ads, LinkedIn activity, Google News and more. That way we reach companies that show a need for change.
We write natively in the language of each market. If you have local reps there, a message in the recipient's language gets more replies in our campaigns than one in English. In selected countries local partners also call in the local language.
A decision-maker who replied and wants to talk, with context - who they are, what they wrote and what they responded to. Your sales team takes over the conversation.
Messages sent, replies and leads from each channel, plus what your prospects write back. Once a week we go through the results with you.
Email · reply to the 2nd message“Yes, this is relevant for us right now. Please send the details or give me a call.”
A qualified lead is a decision-maker from a company that matches your customer profile, who showed interest in your offer and was confirmed by your sales team (company fit, decision-making role, interest and responsiveness). We write this definition into the contract and count every lead against it.
Makes the buying decision at a company that matches the profile we agree on at the start.
A reply like "please send more information" with no further conversation is not a lead and does not count toward billing.
Your sales team decides whether a lead counts.
Every lead comes with a note - who the person is, what they replied and what they are looking for. It goes to your CRM or a spreadsheet.
We build the list for each campaign and never recycle lists between clients. We combine many sources - company registers and industry directories, advanced scraping of websites and Google Maps, and continuously updated data providers. Every address is verified before sending.
Segment, size, location, markets, products and services.
Name, role, LinkedIn profile, verified email address and phone.
For example a job ad, a change of role or a new office.
Your current customers, who we do not contact, and people who declined contact and are on our exclusion list.
Ready-made B2B databases show only part of the market. In traditional industries such as manufacturing, many companies are barely visible online, so we use tools that also reach companies that work mostly offline.
We send from separate domains and mailboxes set up for the campaign. Your main domain is never used for sending, and our software monitors the deliverability of every mailbox and domain.
One domain holds at most 3 cold email mailboxes, and every domain has correct SPF, DKIM and DMARC records.
That is the daily cap for a single mailbox.
A new domain goes through 2-3 weeks of warm-up before it sends its first campaign. Volume grows step by step.
Our software tracks bounces and replies for each mailbox and replaces the ones that stop performing.
How we manage mailboxes at scaleEmail is the main channel. We use LinkedIn and phone for companies that matter most to you or where email is hard to get through. Channels are matched to your needs and your market.
Personalized messages matched to the segment, industry, company size and the decision-maker's role.
We use the profiles of people from your company, so the conversation starts between people from the same industry.
We call decision-makers' mobile numbers directly, which gets past switchboards and catches people who missed the email.
We start with 2-3 weeks of preparation on our side. From you we need one call, materials about your offer and a list of companies to exclude.
We run B2B lead generation campaigns across industries and markets. For example, we reach plant directors at manufacturers, medical facility managers, hotel directors and board members at large companies.
„I started this engagement assuming cold email in Czechia simply doesn't work. Scaling Labs tailored the communication to the local culture and built safety into the process - I could finally trust this channel. Their proactivity - new ideas that genuinely translated into conversations with companies that impressed me.”
„Scaling Labs conducted a precise market analysis for us and arranged meetings with the largest retail chains in Poland. Albert has a great understanding of our needs and always looks for the best solution - exactly the kind of partnership we were looking for.”
„Scaling Labs handles our entire prospecting process from strategy to execution. Their dedication, flexibility, and ability to adapt to our needs make them feel like an extension of our own team.”
„Scaling Labs has brought in new clients and taken full ownership of our outbound strategy. The campaigns are delivering strong results and noticeably increasing our visibility within key target groups.”
„The legal and tax industry is demanding, but Scaling Labs has been fully committed from day one. They support us with meeting scheduling, proactively suggest new approaches, and consistently show initiative, which has earned our trust and respect.”
Price depends on the selected channels and the number of companies we reach. On a retainer, the number of leads goes into the contract.
No monthly retainer. You pay only for the leads you confirm, or for meetings that land in your calendar.
A fixed monthly fee with the number of leads written into the contract. If we fall short, we keep working until we deliver it, at no extra cost.
30 minutes, no strings attached. We check how many companies and decision-makers match your offer, tell you which segments and channels to start with, and suggest a billing model and the number of leads for the contract.
Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.
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Scaling Labs team