Scaling Labs is a B2B lead generation agency. We handle everything before the meeting - the decision-maker list, outreach by email, LinkedIn and phone, and a slot in your sales rep's calendar.
B2B appointment setting means proactively making first contact with decision-makers at companies that could buy your product or service, with the goal of booking a meeting. One person replies to an email, another on LinkedIn, a third only picks up the phone, so we combine all three channels in one campaign. We do not sell on your behalf - your sales rep presents the offer at the meeting.
Working with an appointment setting agency does not pay off for every company. Because we bill on results, on the first call we tell you upfront whether appointment setting can deliver a return for your company. It depends on four things.
Book a free analysis. After the call we send you specifics on your market - the number of companies and decision-makers, an estimate of the possible return and what results you can expect.
We run the campaign from building the list and the infrastructure to reaching decision-makers and agreeing on a time. You receive meetings your team runs.
We buy separate domains and mailboxes for the campaign. This keeps deliverability high, protects your main domain and lets us work at scale.
We collect data on headcount, revenue, markets, products, services and offices. Then the decision-makers and their contact details - name, LinkedIn profile, email and mobile number. Every address is verified before sending. The list is built for each campaign and never reused between clients.
We design the sequence - when outreach starts by email, when we message on LinkedIn and when we call. Every reply, whatever the channel, is taken to an agreed time with your sales rep.
At launch we run at least five copy tests per segment and scale the best performers. You also approve the call script before launch.
We track signals such as new offices, new products, changes in decision-making roles, open job ads, LinkedIn activity, Google News and more. That way we reach companies that show a need for change.
We write natively in the language of each market. If you have local reps there, a message in the recipient's language gets more replies in our campaigns than one in English. In selected markets calls are also made in the local language, which opens up international campaigns.
A time agreed with the decision-maker within the hours your sales rep sets, with a note - who the person is, what they are looking for and when they plan to decide. Your sales rep runs the meeting.
Messages sent, calls, replies, booked meetings and what your prospects say. Once a week we go through the results with you.
LinkedIn → email
Makes the decision together with the CEO. The current tool stopped being enough at 80 people. Asks for a live demo and pricing for the whole team.
You pay for meetings that match the definition we agree on before the first message goes out. As a rule, that is a meeting held with a decision-maker from a qualified company, and it counts when it meets four conditions.
Makes the buying decision or has a say in it.
Matches the customer profile you approved before launch.
The person has a problem your offer solves and wants to talk about it.
The call with the decision-maker happened at the time agreed with them and with your sales rep.
Phone complements email and LinkedIn. Most often we call to agree on a time with someone who replied to a message. We call decision-makers' mobile numbers directly, which gets past gatekeepers and switchboards.
When a prospect replied to an email or a LinkedIn message and we need to agree on a time. Also when we got no reply to an email or a LinkedIn message.
A person who learns your offer before launch and follows a call script you approve.
Booking meetings by phone has one goal - a time that suits the prospect and your sales rep. Your sales rep presents the offer at the meeting.
For the first 2-3 weeks we prepare the campaign on our side. Then we start outreach and book the first meetings. From you we need one call, materials about your offer, a list of companies to exclude and the hours when your sales reps can take meetings.
We book meetings with board members at large companies, owners of companies in selected niches and decision-makers at medical facilities. In every industry the path to the person who makes the decision is different.
„I started this engagement assuming cold email in Czechia simply doesn't work. Scaling Labs tailored the communication to the local culture and built safety into the process - I could finally trust this channel. Their proactivity - new ideas that genuinely translated into conversations with companies that impressed me.”
„Scaling Labs conducted a precise market analysis for us and arranged meetings with the largest retail chains in Poland. Albert has a great understanding of our needs and always looks for the best solution - exactly the kind of partnership we were looking for.”
„Scaling Labs handles our entire prospecting process from strategy to execution. Their dedication, flexibility, and ability to adapt to our needs make them feel like an extension of our own team.”
„Scaling Labs has brought in new clients and taken full ownership of our outbound strategy. The campaigns are delivering strong results and noticeably increasing our visibility within key target groups.”
„The legal and tax industry is demanding, but Scaling Labs has been fully committed from day one. They support us with meeting scheduling, proactively suggest new approaches, and consistently show initiative, which has earned our trust and respect.”
Emails, messages and calls to companies fall under GDPR, the EU data protection regulation, and under each country's rules on electronic communication. In practice there are several approaches to consent for this kind of outreach. Each carries some risk, and there is no single clear position from regulators.
It covers all three channels - email, LinkedIn messages and calls, from the first contact to handling refusals and objections.
When we build and process lists, we take care to meet the GDPR information obligation.
We prepare messages and call scripts with care for each country's rules on electronic communication.
No pushy contact - after a finished sequence every person gets a 45-60 day break before the next message. People who unsubscribe or decline go on our exclusion list and will not get a message or a call from us in the future.
Price depends on the selected channels and the number of companies we reach. On a retainer, the number of leads goes into the contract.
No monthly retainer. You pay only for the leads you confirm, or for meetings that land in your calendar.
A fixed monthly fee with the number of leads written into the contract. If we fall short, we keep working until we deliver it, at no extra cost.
30 minutes, no strings attached. We check how many companies and decision-makers match your offer, tell you how many meetings a month are realistic in your market, and suggest a billing model.
Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.
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Scaling Labs team