Scaling Labs is a B2B lead generation agency. This page walks through the whole process - from preparation and outreach to decision-makers to a lead in your CRM, reporting and billing.
Scaling Labs runs sales prospecting (outbound) campaigns for B2B companies - from mapping your market to the first conversation with a decision-maker.
What we don't do - paid ads, lead forms, Google Ads, SEO or websites. We focus on outbound prospecting only, and the same process sits behind every service we offer, from cold email to appointment setting.
A qualified lead is a decision-maker from a company that matches your customer profile, who showed interest in learning about your offer or booking a call, and whom your sales team confirmed as genuinely interested and responsive. It counts toward the contract target and billing only after that confirmation.
We agree with you on the profile of the companies we reach during the first call and write it into the contract together with the lead definition. We do not count people outside the agreed profile or leads your team does not confirm.
A booked meeting is, as a rule, a meeting that took place with a decision-maker from a company that meets the criteria in the contract.
| Stage | What it means | Who assesses it |
|---|---|---|
| Lead | Contact details of a person or company, with no interaction yet. | No one - it is a record in the list built for the campaign. |
| Engaged lead (MCL) | A lead who responded - replied, asked for details or agreed to a call. | Scaling Labs, on every reply. |
| Qualified lead (MQL)Pay-per-lead | An engaged lead who is a decision-maker and matches your ideal customer profile (ICP), and whose conversation your sales team took over, confirming interest and responsiveness. | Scaling Labs, and ultimately your sales team. |
| MeetingPay-per-meeting | A meeting held between your sales rep and the decision-maker from a qualified lead. | Your sales rep - a meeting counts once it has taken place. |
Up to this stage the work is ours, from here your sales rep takes over | ||
| Sales qualified lead (SQL) | After the meeting, the need, the will to solve the problem, the person's decision-making authority and the company's budget are confirmed. | Your sales rep, in the meeting. |
Makes the buying decision or has a say in it.
Falls within the ideal customer profile (ICP) you approved before launch.
The company has a problem your offer solves and wants to talk about it. Curiosity alone is not enough.
The reply leads to a conversation with your sales rep.
Your sales team decides whether a lead counts.
How we define, qualify and hand over leads in a full outbound campaign is described on our B2B lead generation page.
The first two phases are preparation on our side, the next ones are outreach to your future customers. For each phase we list what we need from you.
We catch every positive reply in real time. Our AI agent assesses whether a reply is positive, and we pass the lead to you right away - by email or Slack, to a shared Google Sheet or, if you need it, straight into your CRM, such as HubSpot or Pipedrive, or any other database you choose.
With each lead you get the full picture - name, role, phone and email, the whole message thread with dates, a link to the company website, a link to the LinkedIn profile and the company size where available.
In outbound, speed to lead matters a lot. This way your sales team can follow up with the lead right away.
Email · reply to the 2nd message“This is a priority for us right now. Please give me a call next week.”
On retainer campaigns we can set up a dashboard with live campaign data on request.
How many messages went out in the campaign.
How many people replied and the reply rate.
How many replies show interest in your offer.
The bounce rate, meaning how many messages came back undelivered.
On a retainer we agree with you on a specific number of leads and write it into the contract. You can count on us to deliver it, or we keep working until we do.
With pay-per-lead or pay-per-meeting billing there is no lead number in the contract - you pay for each confirmed lead or each meeting held. Our only requirement is that your team is ready to take on at least 10 leads a month.
The first contract runs for 3 months, then continues with one month's notice.
| Model | What you pay for | Number of leads | When it fits | Company list |
|---|---|---|---|---|
| Pay-per-lead or pay-per-meeting | A rate for each lead confirmed by your sales team, or for each meeting held with a decision-maker. | No number in the contract - as many as we generate. Your team needs to take on at least 10 leads a month. | You want to pay only for results. The invoice varies from month to month, and in a good month it can be up to 3 times higher. | We manage the list and it stays with us. |
| Retainer | A fixed monthly fee for the whole process - the list, infrastructure, outreach and reporting. | Written into the contract. If we don't reach it, we keep working until we do. | You want a fixed cost, a steady number of leads and a predictable budget. | When we stop working together, the list of companies and decision-makers stays with you. |
Price ranges per lead and per meeting, retainer packages and the ROI calculator are on our pricing page.
Emails, messages and calls to companies fall under GDPR and each country's rules on electronic communication. Approaches differ across markets and each one carries some risk, so our outreach process is reviewed with a law firm. We handle the GDPR transparency obligations for the data we use and keep our copy in line with local rules.
Covers emails, LinkedIn messages and calls.
We write to business addresses, about matters related to the recipient's work.
After a finished sequence we wait 45-60 days before the next message.
People who unsubscribe or decline go on our exclusion list. We make sure they get no further messages from us, in any campaign. Every message includes a simple way to opt out.
We have run the same process across different markets and industries. The numbers come from published case studies.
30 minutes, no strings attached. We check how many companies and decision-makers match your offer, agree on who your sales team will count as a qualified lead and suggest a billing model.
Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.
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Scaling Labs team