Scaling Labs is a B2B lead generation agency. We run the whole prospecting process for you - from building the list and the sending infrastructure, through writing the copy, to handing over sales-ready leads.
Cold email is proactive sales outreach. Its goal is to start an email conversation with a decision-maker at a prospect company that has had no contact with your company before. It is not email marketing, where a newsletter tool sends to a list of subscribers who once opted in.
Hiring a cold email agency does not make sense for every company. Our billing is tied to results, so on the first call we tell you upfront whether email can deliver a return for your company. It depends on four things.
Book a free analysis. After the call we send you specifics on your market - the number of companies and decision-makers, an estimate of the possible return from a cold email campaign and what results you can expect.
We run the campaign from building the list and the infrastructure to sending and delivering results. You receive leads your team can work on.
We buy separate domains and mailboxes for the campaign. This keeps deliverability high, protects your main domain and lets us work at scale.
We collect the key data - headcount, revenue, markets, products and services, offices. Then the decision-makers and their contact details - name, LinkedIn profile, email and mobile number. Every address is verified before sending. The list is built for each campaign and never reused between clients.
We design the sequence - when outreach starts by email, when we message on LinkedIn and when we call. Email is the main channel, LinkedIn and phone are added for priority contacts.
At launch we run at least five copy tests per segment and scale the best performers. Every email has at least four variants and a full signature.
We track signals such as new offices, new products, changes in decision-making roles, open job ads, LinkedIn activity, Google News and more. That way we reach companies at the moment they are likely to change something.
We write natively in the language of each market. If you have local reps there, a message in the recipient's language gets more replies in our campaigns than one in English. In selected countries local partners also call in the local language, which opens the door to international campaigns.
A decision-maker who replied and wants to talk, with context - who they are, what they wrote and what they responded to. Your sales team takes over the conversation.
Messages sent, replies, leads and what your future customers write back.
Email · reply after a follow-up“This is a live topic for us. We are collecting offers until the end of the month, so please suggest a time for a call next week.”
This is how we write in the campaigns Scaling Labs uses to win its own clients - short, with one specific result and a question at the end.
Hi Thomas,
I noticed you're hiring your first sales rep for the DACH market.
We recently helped SmartLunch enter a new market and generate over 46 qualified leads in 6 months. I'm reaching out because I think a similar system could work for you too.
To start, I'd be happy to send over the case study so you can see whether it's a fit for your team.
Can I send it over?
Best, Albert Zuszman Founder @ Scaling Labs
PS. If this isn't relevant, a quick "no thanks" is all I need and I won't reach out again.
We write the copy for your campaign around your offer and market, and you approve every message before it goes out. At launch we test several versions per segment and scale the ones that perform best.
Today anyone can send automated email campaigns with ease, so spam filters keep getting stricter. The winners are the senders who know how to stay out of the spam folder and land in the primary inbox. We send over 120,000 messages a month, so we built our own deliverability software.
We send from domains bought for the campaign, so your main domain stays untouched. One domain holds at most 3 mailboxes, and each mailbox sends up to 30 emails a day.
A new domain goes through 2-3 weeks of warm-up before it sends its first campaign. Volume grows step by step.
Every domain has correct SPF, DKIM and DMARC records, which confirm to recipients' mail servers who actually sent the message.
Our system tracks bounces, replies, sending volume and health for every mailbox and domain. Mailboxes that land in spam and stop performing are switched off automatically.
How we manage mailboxes at scaleWe see the results of every mailbox and act before deliverability drops. That is why we can tie our billing to results.
For the first 2-3 weeks we prepare the campaign on our side. Deliverability depends on this stage. From you we need one call, materials about your offer and a list of companies to exclude.
See the results we have generated across different industries, markets and target personas.
„I started this engagement assuming cold email in Czechia simply doesn't work. Scaling Labs tailored the communication to the local culture and built safety into the process - I could finally trust this channel. Their proactivity - new ideas that genuinely translated into conversations with companies that impressed me.”
„Scaling Labs conducted a precise market analysis for us and arranged meetings with the largest retail chains in Poland. Albert has a great understanding of our needs and always looks for the best solution - exactly the kind of partnership we were looking for.”
„Scaling Labs handles our entire prospecting process from strategy to execution. Their dedication, flexibility, and ability to adapt to our needs make them feel like an extension of our own team.”
„Scaling Labs has brought in new clients and taken full ownership of our outbound strategy. The campaigns are delivering strong results and noticeably increasing our visibility within key target groups.”
„The legal and tax industry is demanding, but Scaling Labs has been fully committed from day one. They support us with meeting scheduling, proactively suggest new approaches, and consistently show initiative, which has earned our trust and respect.”
Email outreach to companies falls under GDPR and under each country's rules on electronic communication. Approaches to consent for the first message differ between markets, and each of them carries some risk.
This covers the whole process, from the first message to handling opt-outs and objections.
When we build and process lists, we take care to meet GDPR notice requirements.
We write email copy with care for each country's rules on electronic communication.
We never spam. After a completed sequence, every contact gets a 45-60 day break before the next message. People who unsubscribe or decline go on our exclusion list and will not get an email from us in the future.
Price depends on the selected channels and the number of companies we reach. On a retainer, the number of leads goes into the contract.
No monthly retainer. You pay only for the leads you confirm, or for meetings that land in your calendar.
A fixed monthly fee with the number of leads written into the contract. If we fall short, we keep working until we deliver it, at no extra cost.
30 minutes, no strings attached. We check how many companies and decision-makers match your offer, tell you whether email alone is enough in your market or whether LinkedIn and phone are worth adding, and suggest a billing model.
Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.
Unsubscribe in one click.
Scaling Labs team