Scaling Labs is a B2B lead generation agency. We build the decision-maker list, write the call script, make the calls alongside email and LinkedIn, and book meetings in your calendar.
Cold calling is proactive sales outreach by phone. Its goal is a conversation with a decision-maker you have no relationship with yet, with the goal of generating interest and booking a meeting. We are not a call center running mass campaigns of hundreds of calls a day, inbound support lines, surveys or high-pressure phone sales. We specialize in sales prospecting across email, phone and LinkedIn, and cold calling is one of those channels.
Hiring a cold calling agency does not make sense for every company. Because we bill per result, on the first call we tell you upfront whether the phone can deliver a return for your company. It depends on three things.
Book a free analysis. After the call we send you specifics on your market - the number of companies and decision-makers, an estimate of the potential return and the results you can expect.
We run the campaign from building the list, through the call script and the infrastructure, to the calls and the results. You receive meetings and leads your team can work on.
We collect the key data - headcount, revenue, markets, products and services, offices. Then the decision-makers and their contact details - name, LinkedIn profile, email and mobile number. The data is verified before launch. The list is built for each campaign and never reused between clients.
We design the sequence - when we call, when we send an email and when a LinkedIn message. People who do not pick up hear from us by email or on LinkedIn. Emails go out from separate domains and mailboxes, so your main domain stays untouched.
The opener, questions and answers to common objections. At launch we test different openers and arguments for each segment and build on the ones that lead to meetings. On your behalf we say only what you approve.
We track signals such as new offices, new products, changes in decision-making roles, open job ads, LinkedIn activity, Google News and more. That way we reach companies that show a need for change.
The emails and messages that support the phone can be written natively in the language of each market. If you have local reps there, a message in the recipient's language gets more replies in our campaigns than one in English. We run cold calling in local languages in selected countries, so get in touch to check whether we cover your market.
A slot in your rep's calendar, agreed with the decision-maker, and a call note - who the person is, what they are looking for and when they plan to decide. Your rep presents the offer at the meeting.
A decision-maker who wants to talk about your offer but prefers to set the time with your rep. You get them with a call note, and your sales team decides whether the lead counts.
Calls made, conversations with decision-makers, meetings and leads, plus what your prospects say. The phone quickly shows whether your assumptions about the customer profile hold. Once a week we go through the results with you.
By phone · 2nd call
Makes the decision with the board. Asks for a quote for 12 locations and an example rollout at a similar network.
For cold calling we build our own list. We combine several tools and data sources to find decision-makers' mobile numbers, so we call the person who makes the decision.
Companies that match your customer profile and the people who make decisions there. We build the list from scratch for every campaign and never buy ready-made lists.
From several tools and sources we find the direct mobile numbers of decision-makers, plus their emails and LinkedIn profiles.
Reaching people through a switchboard, a front desk or addresses like info@ is our last resort, when everything else has failed. Usually the call reaches the right person from the first sentence.
In a campaign the phone has one goal - the next step with your sales rep. Your rep presents the offer at the meeting.
In full-service packages we call when the prospect has not replied to email or LinkedIn messages. When we agree on cold calling only, the phone is the main channel from the first touch.
Before the call we research the company and the person's situation. We dial the direct number and talk about their situation from the first sentence. The switchboard is the exception, when there is no direct number.
A time that suits the prospect and your rep goes into the calendar with a note. If the prospect wants to talk but prefers to set the time themselves, you get them as a lead. A no ends the contact.
Calls are made by an SDR who learns your offer, your customers and the most common objections before launch.
Makes the calls, answers prospects' questions, books meetings and hands over meetings and leads to you with a call note.
You approve the script, and the SDR runs the conversation along it in their own words.
Decision-makers are often on the road, so one call is not enough. In one of our campaigns we called the same owner 12 times over six weeks before he agreed to a meeting. A no ends the contact right away.
For the first 2-3 weeks we prepare the company list, the call script and the email mailboxes. Then we call, write and book meetings. From you we need one call, materials about your offer, a list of companies to exclude and the hours when your reps can take meetings.
See the results we have generated across different industries, markets and target personas.
„I started this engagement assuming cold email in Czechia simply doesn't work. Scaling Labs tailored the communication to the local culture and built safety into the process - I could finally trust this channel. Their proactivity - new ideas that genuinely translated into conversations with companies that impressed me.”
„Scaling Labs conducted a precise market analysis for us and arranged meetings with the largest retail chains in Poland. Albert has a great understanding of our needs and always looks for the best solution - exactly the kind of partnership we were looking for.”
„Scaling Labs handles our entire prospecting process from strategy to execution. Their dedication, flexibility, and ability to adapt to our needs make them feel like an extension of our own team.”
„Scaling Labs has brought in new clients and taken full ownership of our outbound strategy. The campaigns are delivering strong results and noticeably increasing our visibility within key target groups.”
„The legal and tax industry is demanding, but Scaling Labs has been fully committed from day one. They support us with meeting scheduling, proactively suggest new approaches, and consistently show initiative, which has earned our trust and respect.”
Sales calls to companies fall under GDPR and under each country's rules on electronic communication, which may cover phone calls as well as email, and B2B exemptions vary by country. A prospect's phone number is personal data.
Different approaches to consent for a call are used in the market, for example calling only after a reply to a message or asking for consent at the start of the call. Each carries some risk, and regulators have not always taken a clear position.
This covers calls, emails and LinkedIn messages, from first contact to handling opt-outs and objections.
When we build and process lists, we take care to meet GDPR transparency and notice requirements.
We write call scripts and message copy with each country's electronic communication rules in mind.
We don't pester people - after a completed sequence, everyone gets a 45-60 day break before any new contact. People who unsubscribe or decline go on our exclusion list and will not get a message or a call from us in the future.
Price depends on the selected channels and the number of companies we reach. On a retainer, the number of leads goes into the contract.
No monthly retainer. You pay only for the leads you confirm, or for meetings that land in your calendar.
A fixed monthly fee with the number of leads written into the contract. If we fall short, we keep working until we deliver it, at no extra cost.
30 minutes, no strings attached. We check how many companies and decision-makers match your offer, tell you whether phone alone or a multichannel campaign works better in your market, and suggest a billing model.
Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.
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Scaling Labs team