Scaling Labs
Performance-based B2B lead generation agency

B2B client acquisition services - we turn email, LinkedIn and phone outreach into sales-ready leads, on a pay-per-lead basis

Scaling Labs is a performance-based B2B lead generation agency. Pick the service by the outcome you need.

How we handle your email

4.8/535+ companies served
Trusted by teams at
MedideskSmartlunchCellnexMEDYCRUBIXVelar GroupICBpharmaFinanceroiLumioFind FW Work
Solutions

B2B client acquisition services - choose by the result you want

Across seven services we run outbound for you - we pick the target accounts and reach the decision-makers there.

Fully done-for-you

You hand over everything that happens before the sales conversation and get leads or booked meetings.

Channels

Three main channels, so we reach every decision-maker in your market.

Acquisitions

Conversations with owners of companies that match your acquisition criteria.

SDR team

The same scope as lead generation, delivered as an external first-contact team for your sales reps.

You can order each service on its own or combine several in one campaign.

How we work

Working together, step by step. First contacts after 2-3 weeks.

For the first 2 weeks we prepare the campaign on our side. From you we need one call, your offer materials and a do-not-contact list of companies.

01 - StartDays 1-3

We study your offer and map the market.

  • Kick-off call - your offer, your customers, your goal and what we count as a lead or a meeting.
  • Infrastructure - dedicated sending domains and mailboxes, purchased and configured by us.
  • From you - your offer materials and a do-not-contact list of companies.
02 - PreparationWeeks 1-2

We build the list, the copy and the campaign workflow.

  • List - companies and decision-makers that match your ICP, built for your campaign only.
  • Copy and scripts - emails, LinkedIn messages and a call script.
  • Warm-up - new mailboxes are warmed up before the first send.
  • From you - approval of the company list and the copy.
03 - First contactsFrom week 2-3

We start outreach on the channels you chose.

  • Outreach - email, LinkedIn and phone, depending on the service you choose.
  • Leads and meetings - go to your CRM or calendar with a note on the person.
  • Weekly report - who we write to, who replied, what is in progress.
04 - ScalingMonths 2-3

More of what delivers the best results.

  • Winning tests - get more volume, weaker ones are switched off.
  • Next segments - what works moves on to further industries and markets.
  • From you - conversations with leads and meetings with decision-makers.
Why Scaling Labs

How we differ from other lead generation agencies

Compared with a typical agency and with hiring your own SDR.

Pricing
Scaling Labs
Pay-per-lead or a lead count in the contract
Many agencies
Retainer regardless of results
Your own SDR
Hiring, onboarding, salary and uncertain results
Channels
Scaling Labs
Email, LinkedIn and phone, with guaranteed outreach activity
Many agencies
Usually email only, LinkedIn optional
Your own SDR
Three channels, phone as a necessary evil
Market signals
Scaling Labs
Campaigns built on market signals, 24/7
Many agencies
Rarely - it takes tools and know-how
Your own SDR
None
Technology
Scaling Labs
AI agents do the work and check quality, while a human runs the process
Many agencies
Outdated tools, manual work
Your own SDR
You only see their technical skills after hiring
Data
Scaling Labs
5+ sources, refreshed every 30 days. We reach contacts others miss
Many agencies
Same tools as everyone, same data as everyone
Your own SDR
Same tools as everyone, same data as everyone
Deliverability
Scaling Labs
Our own software monitoring every inbox
Many agencies
Manual monitoring
Your own SDR
None
Strategy
Scaling Labs
We run strategy independently, because we own the result
Many agencies
Results aren't in the contract, so there's less incentive
Your own SDR
Needs you to steer
Pricing

B2B client acquisition - pricing and billing models

Price depends on the selected channels and the number of companies we reach. On a retainer, the number of leads goes into the contract.

Pay-per-lead

No monthly retainer. You pay only for the leads you confirm, or for meetings that land in your calendar.

  • Every lead is confirmed by your sales team
  • Or pay-per-meeting, for booked meetings only
Retainer with leads in the contract

A fixed monthly fee with the number of leads written into the contract. If we fall short, we keep working until we deliver it, at no extra cost.

  • Number of leads written into the contract
  • We work until it is delivered
What the price depends on
Market size
how many companies qualify to buy your products or services
Number of leads or meetings
how many you want each month
How hard the contacts are to reach
a director at a 500-person manufacturer vs the owner of a local service business
Questions

Frequently asked questions about choosing a service and billing

Let's talk about your future clients.

30 minutes, no strings attached. We tell you which service or combination of channels fits your market, check how many companies and decision-makers match your offer, and suggest a billing model.

Albert Zuszman
Albert Zuszman
founder of Scaling Labs
Pick a time on the calendar

Prefer to write?

Newsletter

A new playbook every two weeks - how to book more meetings from prospecting

Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.

Unsubscribe in one click.