Scaling Labs is a B2B lead generation agency. We run the whole process for you - from the decision-maker list and profile setup to connection requests, messages and emails, all the way to sales-ready leads.
LinkedIn lead generation is proactive sales work. Its goal is a first conversation on LinkedIn with decision-makers who match your customer profile, and interest in your offer. We write from the profiles of people at your company. Scaling Labs specializes in prospecting on three channels, so we pair LinkedIn outreach with email and cold calling. LinkedIn Ads and content posting are separate disciplines that we do not run.
Working with a LinkedIn lead generation agency does not fit every company. Because our billing is tied to results, on the first call we tell you upfront whether LinkedIn can deliver a return for your company. It depends on four things.
Book a free analysis. After the call we send you specifics on your market - the number of companies and decision-makers, an estimate of the possible return and what results you can expect.
We run the campaign from building the list and preparing your profile to connection requests, messages and results. You receive leads your team can work on.
We collect data on headcount, revenue, markets, products, services and offices. Then the decision-makers and their contact details - name, LinkedIn profile, email and mobile number. Data is verified before launch. The list is built for each campaign and never reused between clients.
We design the sequence - when we send a LinkedIn connection request, when we follow up by email and when we call. LinkedIn is the main channel, with email and phone added for priority contacts and for people who do not reply on LinkedIn.
At launch we run at least five different tests of connection requests and messages per segment and scale the best performers. Nothing goes out from your profile without your approval.
We track public information on role changes, hiring posts, reactions to competitors' posts, new offices and products, Google News and more. That way we reach companies that show a need for change.
We write natively in the language of each market. If you have local reps there, a message in the recipient's language gets more replies in our campaigns than one in English. In selected countries local partners also call in the local language, which opens the door to international campaigns.
Emails to the same audience go out from separate domains and mailboxes bought for the campaign. This keeps deliverability high, protects your main domain and lets us work at scale.
A decision-maker who replied and wants to talk, with context - who they are, what they wrote and how we reached them. Your sales team takes over the conversation.
Accepted connection requests, messages sent, replies, leads and what your prospects write back. Once a week we go through the results with you.
LinkedIn · reply to a message“We're building a new sales team and from Q2 we want to sell to manufacturers. This is relevant for us right now, let's talk next week.”
First we prepare the profile, the list and the messages. Then we start writing, and people who do not reply on LinkedIn also hear from us by email and phone.
People check the profile before they reply to a connection request. We tailor it to your customers, so it is clear right away who they are talking to and how you can help them.
With a connection request we add potential buyers from your customer profile to your network.
A message sequence written for the type and size of the company and the decision-maker's role.
LinkedIn caps the number of connection requests. To fill the gap and add scale, we add email and phone outreach.
LinkedIn is one of the three channels our lead generation agency works on. Messages go out from the profiles of people at your company, and the campaign is run by an SDR who learns your offer and your customers before launch.
We design the whole campaign workflow and the sequence copy, and pass interested leads to you in real time.
A message from you or your sales rep comes across as more credible than one from an agency. Before launch we prepare the profile for your customers and set the pace of connection requests.
We match the number of connection requests to the age and history of the account.
In the first week we prepare the profile, the list and the copy, and LinkedIn outreach starts from week 2. Meanwhile the new email mailboxes go through warm-up. From you we need one call, materials about your offer and a list of companies to exclude.
See the results we have generated across different industries, markets and target personas.
„I started this engagement assuming cold email in Czechia simply doesn't work. Scaling Labs tailored the communication to the local culture and built safety into the process - I could finally trust this channel. Their proactivity - new ideas that genuinely translated into conversations with companies that impressed me.”
„Scaling Labs conducted a precise market analysis for us and arranged meetings with the largest retail chains in Poland. Albert has a great understanding of our needs and always looks for the best solution - exactly the kind of partnership we were looking for.”
„Scaling Labs handles our entire prospecting process from strategy to execution. Their dedication, flexibility, and ability to adapt to our needs make them feel like an extension of our own team.”
„Scaling Labs has brought in new clients and taken full ownership of our outbound strategy. The campaigns are delivering strong results and noticeably increasing our visibility within key target groups.”
„The legal and tax industry is demanding, but Scaling Labs has been fully committed from day one. They support us with meeting scheduling, proactively suggest new approaches, and consistently show initiative, which has earned our trust and respect.”
A commercial message sent through LinkedIn falls under the same rules as email - GDPR, the EU data protection regulation, and each country's rules on electronic communication. Approaches to consent for the first contact differ across the market, and each carries some risk.
On top of that come the platform's terms. LinkedIn limits the number of connection requests, gives newer accounts lower limits and can restrict or block an account for overly intense activity.
This covers the whole process, on LinkedIn and by email - from the first message to handling refusals and objections.
When we build and process lists, we take care to meet the GDPR information obligation.
We prepare connection requests, messages and emails with care for each country's rules on electronic communication.
No pushy follow-ups - after a finished sequence every contact gets a 45-60 day break before the next message. People who unsubscribe or decline go on our exclusion list and will not hear from us again.
Price depends on the selected channels and the number of companies we reach. On a retainer, the number of leads goes into the contract.
No monthly retainer. You pay only for the leads you confirm, or for meetings that land in your calendar.
A fixed monthly fee with the number of leads written into the contract. If we fall short, we keep working until we deliver it, at no extra cost.
30 minutes, no strings attached. We check how many decision-makers from your customer profile are on LinkedIn, tell you how to combine LinkedIn with email and phone in your market, and suggest a billing model.
Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.
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Scaling Labs team