Scaling Labs is a B2B lead generation agency. Our SDR team builds the lists, scripts and sequences and delivers sales-ready leads or meetings booked in your calendar.
For us, B2B sales outsourcing means proactively starting the first conversation with decision-makers at companies that match your ideal customer profile, up to the point where they show interest in your offer. This is SDR work - the role responsible for first contact with a prospect. We build the account list, find the decision-makers, design the campaign workflow, keep deliverability high, generate interest and hand over the lead. We do not sell or negotiate on our clients' behalf and we do not take over their sales process. Your reps spend their time talking to interested buyers instead of looking for them.
Outsourcing sales development does not fit every company. Because our billing is tied to results, on the first call we tell you upfront whether an external SDR team can deliver a return for your company. It depends on five things.
Book a free analysis. After the call we send you specifics on your market - the number of companies and decision-makers, an estimate of the possible campaign return and what results you can expect.
We work as an external sales development team at the first-contact stage - from building the list and the infrastructure to reaching decision-makers and delivering results. You receive leads your team can work on.
We buy separate domains and mailboxes for the campaign. This keeps deliverability high, protects your main domain and lets us work at scale.
We collect the key data - headcount, revenue, markets, products and services, offices. Then the decision-makers and their contact details - name, LinkedIn profile, email and mobile number. Every address is verified before sending. The list is built for each campaign and never reused between clients.
We design the sequence - when outreach starts by email, when we message on LinkedIn from the profiles of people at your company and when we call. Email is the main channel, LinkedIn and phone are added for priority contacts.
At launch we run at least five copy tests per segment and scale the best performers. Every email has at least four variants and a full signature.
We track signals such as new offices, new products, changes in decision-making roles, open job ads, LinkedIn activity, Google News and more. That way we reach companies that show a need for change.
We write natively in the language of each market. If you have local reps there, a message in the recipient's language gets more replies in our campaigns than one in English. In selected markets we also make calls in the local language, which makes international campaigns possible.
A decision-maker who replied and wants to talk, with context - where they came from, what they are looking for and what they asked. We follow up with people who need more time. This takes prospecting work off your sales reps.
Who we write to, who replied, how many leads are in progress and which segments respond best. Once a week we go through the results and market insights with you.
Email → LinkedIn → phone
They plan to expand into Germany next year. She wants to learn about the engagement model and see examples of clients from the IT industry.
Outsourcing your sales team makes sense when your reps are tied up with proposals and negotiations and have no time to find new customers. First contact is on our side, the sale is on yours.
SDR outsourcing means we run your prospecting end to end and reach decision-makers at target accounts on three channels - LinkedIn, phone and email - until they show interest.
A dedicated account manager runs the campaign. Once a week we go through the results and market insights with you.
Takes over interested prospects, runs the meetings, prepares the proposal and closes the deal. An external sales team works when someone on your side follows up on leads quickly.
This is how we work, for example, for a commercial cleaning company - its sales reps spend their time closing contracts, with no need to grow the sales team.
Compared with a typical agency and with hiring your own SDR.
We start sales outsourcing by agreeing on the details with your team. For the first 2-3 weeks we prepare the campaign on our side. From you we need one call, materials about your offer, a list of companies to exclude and a person who will take over the leads.
See the results we have generated across different industries, markets and target personas.
„I started this engagement assuming cold email in Czechia simply doesn't work. Scaling Labs tailored the communication to the local culture and built safety into the process - I could finally trust this channel. Their proactivity - new ideas that genuinely translated into conversations with companies that impressed me.”
„Scaling Labs conducted a precise market analysis for us and arranged meetings with the largest retail chains in Poland. Albert has a great understanding of our needs and always looks for the best solution - exactly the kind of partnership we were looking for.”
„Scaling Labs handles our entire prospecting process from strategy to execution. Their dedication, flexibility, and ability to adapt to our needs make them feel like an extension of our own team.”
„Scaling Labs has brought in new clients and taken full ownership of our outbound strategy. The campaigns are delivering strong results and noticeably increasing our visibility within key target groups.”
„The legal and tax industry is demanding, but Scaling Labs has been fully committed from day one. They support us with meeting scheduling, proactively suggest new approaches, and consistently show initiative, which has earned our trust and respect.”
Outreach to companies on your behalf falls under GDPR and under each country's rules on electronic communication. Approaches to consent for that kind of contact differ between markets, and each carries some risk.
It covers emails, LinkedIn messages and phone calls, from the first contact to handling refusals and objections.
When we build and process lists, we follow GDPR notice and transparency requirements for the people we contact.
We write message copy and call scripts with each country's rules on electronic communication in mind.
No pushy outreach - after a completed sequence, every contact gets a 45-60 day break before we message them again. People who unsubscribe or decline go on our exclusion list and will not get a message or a call from us in the future.
Price depends on the selected channels and the number of companies we reach. On a retainer, the number of leads goes into the contract.
No monthly retainer. You pay only for the leads you confirm, or for meetings that land in your calendar.
A fixed monthly fee with the number of leads written into the contract. If we fall short, we keep working until we deliver it, at no extra cost.
30 minutes, no strings attached. We check how many companies and decision-makers match your offer, tell you whether sales outsourcing or an in-house SDR fits your stage better, and suggest a billing model.
Concrete strategies from the campaigns we run right now - cold email, deliverability, cold calling, lists. Straight to your inbox.
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Scaling Labs team