Scaling Labs
Healthcare Lead Generation Poland

We will get you to the decision-makers in every medical facility in Poland.

Priced per qualified lead, approved by you.

  • Direct contact with the decision-maker
  • 1,000+ facilities a day without losing deliverability
  • You pay for leads you approve yourself
  • 48,000 medical facilities mapped

We reach several hundred facilities a day and hand you the ones that replied with interest.

Overview

Selling to medical facilities has a problem you rarely meet elsewhere in B2B - the market is enormous and almost closed at the same time. Tens of thousands of entities, each with an owner making decisions between one patient and the next, a front desk taking every call for everyone, and one public address that the entire industry writes to.

So most companies selling into this market grow on conferences and referrals. That works. It just scales exactly as fast as your rep can shake hands.

We map the whole market from public registries, reach decision-makers at a scale of several hundred facilities a day, and hand you the ones that replied that they want to talk.

What we do

How this works with us.

  • 01

    We see the whole market

    A purchased database has one flaw - everyone else bought it too, so the same front-desk inbox receives the industry's complete set of offers from it. We assemble the map ourselves from RPWDL, GUS, KRS and Google Maps, and you get the facility count in your segment before anything goes out.

  • 02

    We write to the right person

    In a small facility the generic address is read by the owner, in a clinic chain the manager decides, and the front desk passes only what concerns its own work. Each of them gets a separate sequence.

  • 03

    The scale where everyone else stops

    The typical attempt is one mailbox, a hundred messages a week, and a verdict after two months that the channel does not work. Our infrastructure handles 1,000+ facilities a day, with our own software watching domains, warmup and deliverability.

  • 04

    You pay for leads

    A qualified lead is a decision-maker who wants to learn more about the offer and books a call. Each one reaches you with full context and enters billing once your sales rep confirms it.

What you get

Healthcare lead generation in Poland

  • A full market analysis - facility type, specialization, scale, location

  • Copy built on what actually performs in our campaigns in this industry

  • Active outreach to decision-makers on your behalf

  • A steady flow of qualified leads into your CRM

Deliverables
  • A facility database built for your product from RPWDL, GUS, KRS and Google Maps - never resold, assembled per client
  • Every address verified before sending, with continuous mailbox and domain deliverability monitoring
  • Sequences matched to facility type and to the person on the other side - one for the front desk, another for the owner
  • Qualified leads handed over as they come in, with full conversation context, for your approval
  • A weekly report - what went out, what replied, what works and what we are changing
Built for
  • SaaS and software companies selling to facilities - patient intake systems, EHR, telemedicine, diagnostics
  • Service providers working with facilities - training, financing, outsourcing, regulatory advisory
  • Consolidators and investors acquiring medical facilities in Poland
How we run it

From kick-off to first booked meeting.

  1. 01

    Sizing your market

    Week 0. We define who actually buys your product - facility type, specialization, scale - and cut that market out of our map. You leave this step with a facility count worth writing to, and if that number does not justify a campaign, you hear it right away.

  2. 02

    Database and infrastructure build

    Weeks 1-2. We assemble the database, exclude your current customers and suppression list, and verify every address. In parallel we stand up and warm the sending infrastructure for the target volume.

  3. 03

    Campaign launch and testing

    From week 2-3. We launch sequences matched to personas, testing several variants in parallel. We do not guess which message will land - we run several at once and scale the winners.

  4. 04

    Leads for your approval

    Qualified leads are handed over as they arrive, with full context - who they are, what they replied, what they responded to. You confirm which ones you accept.

  5. 05

    Scaling into further segments

    What worked in one segment carries into the next - new specializations, new regions, new personas. The facility market is wide but finite, so we work it systematically rather than in bursts.

Why us

What makes this different.

  • This niche is our daily work

    We target medical facilities for a range of clients, from software companies to service providers. We know from our own campaigns what opens doors in this industry and what lands in the trash.

  • Current data and the know-how to use it

    We keep our RPWDL, GUS, KRS and Google Maps databases current. The edge comes from what sits inside them - most companies use only the email address and the facility type, while we build the message on size, number of specializations, services offered, location and reviews.

  • Infrastructure that survives the volume

    Sending to 1,000+ facilities a day means managing dozens of domains and mailboxes at once. We built our own software for it, which watches warmup, volumes and deliverability, and raises a flag before anything burns.

  • Measurement over promises

    Every campaign has one sentence written down - what we are testing and how we will know it works. You get a weekly report with real numbers, not a slide deck of generalities.

Ideal fit

Where we deliver the most value.

  • SaaS and software for facilities

    Patient intake and scheduling systems, EHR, telemedicine, voicebots, diagnostic and laboratory software. If your customer is a facility with front-desk staff, this is exactly the market we have mapped.

  • Services for facilities

    Training, financing, outsourcing, regulatory and operational advisory. Anywhere the decision is made by a facility owner or manager and the sale starts with a conversation rather than a checkout.

  • Consolidators and investors

    Groups and funds acquiring medical facilities in Poland. For this segment we run full acquisition outreach to owners - under our M&A Outreach Poland service.

What we don't do

Clear boundaries. If you need any of the below, you'll be better served elsewhere.

  • We do not acquire patients for facilities - if you are looking for someone to fill an appointment calendar, wrong address
  • We do not sell ready-made databases - the database we build works inside your campaign, not on a drive
  • We do not send to purchased lists or guessed addresses
  • We do not promote pharmaceuticals or run communication requiring medical consents - strictly B2B
FAQ

Frequently asked questions.

  • How do you reach medical facilities in Poland?
    The main channel is cold email to facility business addresses. With clients who have a sharply defined target - investment funds looking for acquisitions, for example - we also reach out by phone and on LinkedIn.
  • Where does your facility data come from?
    We build databases from public registries - RPWDL, GUS statistical data, KRS - plus Google Maps and our own research. Every address is verified before sending. We do not buy resold lists and we do not guess addresses.
  • How many facilities can you handle?
    It depends on the client's demand - on larger engagements we write to several thousand facilities a month. The craft is keeping leads worked as they arrive and not burning the database, so we set volume to the pace your team can close conversations at.
  • How do you keep messages out of spam?
    This is a discipline of its own and the single biggest risk at this scale. We work across many domains and mailboxes simultaneously, with controlled warmup and per-mailbox limits. We built our own software that monitors the state of every mailbox and domain separately and flags a deliverability drop before it shows up in campaign results. Every recipient address is verified before sending, because bounces damage reputation fastest.
  • What exactly counts as a qualified lead?
    A decision-maker at a targeted company who wants to learn more about the offer, books a call, and is confirmed by your sales rep.
  • Do messages go to the front desk or to the owner?
    It depends on the facility's scale. In smaller entities the generic address is read by the owner or someone close to them, so a well-written message to the front-desk address reaches the decision-maker. In larger chains we identify managers and directors separately. We write independent sequences for each of these paths.
  • How large is the facility market in Poland?
    We have over 48,000 facilities mapped and keep that database current. How many of them are your market depends on the product - dentistry alone is well over ten thousand entities, plus multi-specialty clinics, aesthetic medicine, physiotherapy, diagnostics, laboratories, hospitals and veterinary. We cut out and count your segment during the first conversation, before you commit to a campaign.
  • How fast will I see the first leads?
    We recommend three weeks of infrastructure warmup before the first email goes out - that gives the best results over time. In urgent cases we compress it to two weeks. First leads typically arrive within 7-14 days of the send starting.
  • Do you also work with investors buying facilities?
    Yes. For consolidators and funds we run acquisition outreach to facility owners - target identification from the registries, Polish-language contact and owner meetings booked in your calendar. That is a separate service - M&A Outreach Poland.
First step

Let's find out how many decision-makers your market holds.

Tell us which facilities you sell to and we will cut that segment out of our map and give you the number. No commitment. If the market turns out too small for a campaign worth running, you hear it on that call.

Size my market